Project Overview:
Collaborating with Subaru Canada, I led three distinct campaigns between 2022 and 2023, each centered around showcasing the adventurous spirit and rugged capabilities of Subaru vehicles in partnership with Parks Canada.
Visuals captured in collaboration with Jonanthony James
Spring 2022, Subaru Outback Wilderness
Summer 2022, Subaru Forester Wilderness
Summer 2023, Subaru Forester Wilderness
Adventure On' Campaign with Parks Canada for 2023 Forester Wilderness.
In Summer of 2023, I continued my collaboration with Subaru and Parks Canada for the 2023 Forester Wilderness. Our focus remained on highlighting the vehicle's rugged capabilities and comfort for outdoor exploration. As part of the campaign, we embarked on adventures to explore some of the provincial parks in Quebec and ventured into the breathtaking Saguenay-St. Lawrence Marine Park. Throughout our journey, we showcased the Forester Wilderness's ability to tackle diverse terrain and provided insights into its exceptional sleeping setup, featuring a rooftop tent. The roof rails with a high static capacity load allowed for an incredible sleeping experience under the stars, reinforcing its versatility for outdoor adventures. The campaign aimed to strengthen brand loyalty and reaffirm Subaru's position as a leader in adventure-driven vehicle experiences
Adventure On' Campaign with Parks Canada for 2022 Forester Wilderness.
In the Summer of 2022, I was part of Subaru's 'Adventure On' campaign in collaboration with Parks Canada for the All-New 2022 Forester Wilderness. Our goal was to highlight the vehicle's ruggedness and comfort while exploring the lesser-known Mingan Archipelago National Park Reserve in Quebec and various other wilderness areas. By showcasing the Forester Wilderness in action, we aimed to inspire outdoor enthusiasts to embark on their own adventures. Throughout our exploration, we also emphasized how safe and confident we felt driving off the beaten path with the Forester Wilderness.
All-New 2022 Subaru Outback Wilderness Campaign.
In the Spring of 2022, I collaborated with Subaru Canada to promote the All-New Subaru Outback Wilderness. The campaign focused on highlighting the vehicle's rugged and adventurous aspects while also showcasing its comfort and reliability. Through captivating imagery and storytelling, we aimed to appeal to the audience's sense of adventure and show them how the Outback Wilderness is the perfect vehicle for exploring the great outdoors.
Alex Coley, Subaru Canada