Project Overview:
In 2023, Visit Madeira Tourism aimed to shift its brand focus towards highlighting the cultural, urban, and culinary experiences of Madeira.
The Goal: The primary objective was to showcase Madeira's unique cultural heritage and culinary scene, offering visitors a deeper insight into the island's diverse culture beyond its natural landscapes.
Creative Direction: Guided by the goal of spotlighting Madeira's cultural and culinary offerings, our approach focused on capturing various facets of the island's identity. While we still captured the breathtaking landscapes, our emphasis was on showcasing the intricacies of embroidery, contemporary art exhibits, traditional cuisine, and the ambiance of rooftop bars. Through photography and film, we aimed to create visually compelling content that portrayed the essence of Madeira.
Visuals captured in collaboration with Jonanthony James & Matthew Chung
Rosie Bayntun, Visit Madeira
“Working with Jenna and Jona on our destination showcase project was an absolute delight. Their flexibility, professionalism, and enthusiasm set them apart. From understanding our vision to delivering authentic content, they exceeded expectations. Always open to our ideas, they seamlessly integrated our communication goals, making the collaboration a breeze. The duo's reliability in meeting deadlines and delivering all negotiated content was commendable. Their genuine enjoyment of the destination translated into captivating content. Jenn and Jona are not just influencers; they are a joy to work with, and I highly recommend them for their passion, professionalism, and positive attitude. Looking forward to future collaborations!”